We couldn't have had a better guest speaker for our first week back from winter break. Stephanie Pereira is currently the Director of Community Education at Kickstarter and former Director of Kickstarter's Art Program.
She offered solid advice on launching a successful campaign that came down to being intentional --with your community, in communication with your backers, in outreach/promotional, and of course, your goals.
By having very few rules, Kickstarter allows for a myriad of projects across a range of categories to launch. A huge benefit to crowd-funding is testing out the interest in a product and gaining a following. This makes me think of the Cupid Shuffle. There are super basic instructional steps similar to the template laid out for every Kickstarter campaign, but within each campaign is a huge assortment of products, personalities and communities. Creativity is what makes each campaign...and dance, its own. Both are open to anyone and quickly gain a following. The Cupid Shuffle is almost as infectious as Stephanie's enthusiasm for Kickstarter.